The Headline Demonstration
Underground maintenance shafts are traditionally made from concrete, and this means installing them takes ages and is pretty complicated. But installing Awashaft, a new ‘drop in’ maintenance shaft from Rehau, is quick and easy.
So the team and at Trout Creative Thinking developed a campaign that used typesetting techniques as a practical demonstration of the benefits of Rehau Awashaft.
Why’s it in my portfolio?
It’s proof that even B2B advertising, about the driest products, can be conceptual and engaging. It’s also proof that you can make cool stuff with a production budget of zero.
Stops
The installation of traditional maintenance shafts requires an array of skilled tradespeople — including both builders and concreters — and coordinating them all generally means work stops while one trade subs in for another.
This isn’t the case with Rehau Awashaft.
Gaps
The type of concrete used in the installation of traditional maintenance shafts takes days to cure. This creates a massive gap between when the concrete is poured and when work can continue.
As before, this isn’t the case with Rehau Awashaft.
Speed
The installation of traditional maintenance shafts takes days, as laborious concrete moulds are built from scratch and concrete must be allowed to cure.
Once again, this isn’t the case with Rehau Awashaft.
On Social
Finally, we proved our headlines — and the benefits of Awashaft — by bringing them to life with playful, placement-specific executions.
The artwork shown above remains the exclusive property of the agency or brand it was created for. Modifications may have been made to align with this portfolio’s presentation style and templates.