Hey
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Hi
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G'Day
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Hey — Hi — G'Day —
I’m a creative director, copywriter, and intermittent art director with thirteen years’ experience developing communication ideas and solutions that build brands, change minds, and open wallets.
I’ve built, led, and contributed to multidisciplinary teams at award-winning creative agencies, forward-thinking social agencies, and in-house at some of Australia’s most-renowned brands.
Wanna work together? Lemme know.
Some Brands I’ve Worked With
The Names I’ve Been Called
Creative Director, Marketing (Freelance) at Mecca
Senior Creative & Copywriter at Trout Creative Thinking
Content Lead at Grill’d
Senior Creative at News Amp
Creative & Copywriter at Clemenger BBDO Melbourne
Creative Strategist at The Township
Art Director at Y&R Auckland
The Impact I’ve Had
Grew YoY category sales at Myer by
+27%
Smashed product volume targets at Grill’d by
+225%
Boosted MoM social engagement at Grill’d by
3x
Scored a brand lift for Keno of
+4%
Reduced annual creative production costs for Reece by
6 Figs
Won multiple competitive pitches at News Amp
+$MMs
Caused a new Grill’d range to completely
Sell Out
Beat Rehau engagement projections by
+246%
The Things I’ve Studied
Certified Creative Strategy Professional
Meta
Creative Director Megamachine &
Creative Megamachine
The Audacious School Of Astonishing Pursuits
Creative Leadership
Cannes Lions School
Award School
Communication Council
Communication
Canterbury University
Fashion Design & Technology
Massey University