I’m a creative director, copywriter, and intermittent art director with thirteen years’ experience building brands, changing minds, and opening wallets.

My work spans everything from international brand platforms to first-of-their-kind digital activations and ‘grammable retail experiences, yet it all has one thing in common: simplicity.

I’ve built, led, and contributed to multidisciplinary teams at award-winning* creative agencies, forward-thinking** social agencies, and category-defining consumer brands.

*I know, I know, almost everyone says this. But in my case it means that two — yes, two — of my agencies won Cannes Agency of the Year. **Demonstrating some Nostradamus-level industry foresight, I joined one of Australia’s very first social agencies way back in 2013.