I’m a strategic creative leader and copywriter with 13 years’ experience developing insight-led advertising, content, and experiences that build brands, grab attention, and open wallets.

My eclectic career spans creative and social agencies, media organisations, and in-house teams, so I’m unusually and expertly skilled in the end-to-end development of truly integrated creative solutions — with constant care given to both concept and craft.

I’ve led and contributed to world-class teams at Cannes Lions International Creative Agency of the Year winners Y&R Auckland and ClemengerBBDO Melbourne, in-house at game-changing Australian brands Grill’d and MECCA, and with the nation’s largest publisher, News Corp.

Wanna work together? Lemme know.