Hello!
👋
Hello! 👋
I’m a creative leader and copywriter with over a decade’s experience developing eye-catching, thumb-stopping advertising and content that builds brands and opens wallets.
My eclectic career spans creative agencies, media agencies, and even in-house teams, so I’m expertly skilled in fully-integrated, full-funnel creative — with constant care given to both concept and craft.
I’ve led and contributed to world-class teams at Cannes Lions International Creative Agency of the Year winners Y&R Auckland and ClemengerBBDO Melbourne (from 2017-2019), in-house at game-changing Australian brands Grill’d and MECCA, and with the nation’s largest publisher, News Corp.
I’d love to work with Clems again — and I’m happy to discuss both freelance and permanent opportunities.
Give me a shout to organise a call, a coffee, or even a cocktail.
Who I’ve Worked With
What I’ve Been Called
Creative Lead (Freelance) @ MECCA
Senior Creative @ Trout Creative Thinking
Copy & Content Lead @ Grill’d
Senior Copywriter @ News Amp, part of News Corp
Copywriter @ Clemenger BBDO
Content Producer @ The Township
Creative @ Y&RNZ
How I’ve Delivered
Boosted apparel sales at Myer by
+27%
Smashed volume targets at Grill’d by
+225%
Won multiple seven-figure pitches at News Amp
+$MMs
Nailed engagement projections at Reece by
+46%
What I’ve Studied
Creative Megamachine
The Audacious School Of Astonishing Pursuits
Creative Leadership
Cannes Lions School @ 42 Courses
Award School
Communication Council
Communication
Canterbury University