Hello!

👋

Hello! 👋

I’m a creative leader and copywriter with over a decade’s experience developing eye-catching, thumb-stopping advertising and content that builds brands and opens wallets.

My eclectic career spans creative agencies, media agencies, and even in-house teams, so I’m expertly skilled in fully-integrated, full-funnel creative — with constant care given to both concept and craft.

I’ve led and contributed to world-class teams at Cannes Lions International Creative Agency of the Year winners Y&R Auckland and ClemengerBBDO Melbourne (from 2017-2019), in-house at game-changing Australian brands Grill’d and MECCA, and with the nation’s largest publisher, News Corp.

I’d love to work with Clems again — and I’m happy to discuss both freelance and permanent opportunities.

Give me a shout to organise a call, a coffee, or even a cocktail.

Who I’ve Worked With

What I’ve Been Called

Creative Lead (Freelance) @ MECCA
Senior Creative @ Trout Creative Thinking
Copy & Content Lead @ Grill’d
Senior Copywriter @ News Amp, part of News Corp
Copywriter @ Clemenger BBDO
Content Producer @ The Township
Creative @ Y&RNZ

How I’ve Delivered

Boosted apparel sales at Myer by

+27%

Smashed volume targets at Grill’d by

+225%

Won multiple seven-figure pitches at News Amp

+$MMs

Nailed engagement projections at Reece by

+46%

What I’ve Studied

Creative Megamachine
The Audacious School Of Astonishing Pursuits

Creative Leadership
Cannes Lions School @ 42 Courses

Award School
Communication Council

Communication
Canterbury University

Wanna see my CV?

Wanna see my CV?