Made Like No Other

A brand line and campaign that confirms Tecumseh as the leader in refrigeration hardware.

The Thinking: Tecumseh manufacture refrigeration compressors, condensing units, and evaporator coils for residential air conditioning and commercial refrigeration. Tecumseh is better than its competitors for three key reasons: strength of product design, support of customers, and dedication to quality. So we developed a brand line and integrated campaign that made sure engineers, distributors, and buyers knew those reasons.

My Remit: Creative Leadership, Concept Development, Copywriting & Messaging