My Long Form Work
I haven't historically had much interest in my long-form work, so there's little of it in my folio, and I don't keep many references. But, below are some links to live projects that had a long-form component, and a couple of additional content PDFs.
Laddr is a trade-focused buy now pay later platform owned by Reece. I worked on the Laddr brand, wrote their website content, marketing materials, and articles.
Find Your Feeling was a brand and retail campaign for Myer. The campaign’s catalogue and EDMs demonstrate my mid- to long-form craft — and how tactical executions can support a broader idea.
Jump to the Catalogue and EDM examples here.
See a few high-res catalogue pages.
Behind The Block was a campaign for Reece that leveraged the brand's sponsorship of Channel 9's The Block. Reece provided products and expertise for the show's kitchens/bathrooms, and our owned, earned, and paid communications aligned to the show's key moments and reveals.
Jump to the Web and EDM examples here.
See a full PDF of the website.
There’s Much More, For Example:
This article for the Mecca Memo I wrote when I had a spare afternoon.
The Reece Irrigation & Pools website that was part of a larger campaign called By Your Side.