Reece came to Trout Creative Thinking with a problem: consumers assumed that the industry patriarch’s bathrooms would be daggy and dated. But Reece bathrooms aren’t daggy and dated, they’re beautiful. And being a stalwart gives you an unrivalled understanding of bathrooms, and how Australians live in them.

So we developed a new brand platform that completely reimagined Reece Bathrooms, positioning it as provider of beautiful, long-lasting, life-accommodating bathrooms.