Any Colour Ads
A campaign that proved its product’s USP by changing its colour to match its placement.
The Thinking: Taubmans’ new technology, Coloursmith, could create custom paint shades that matched the colour of any real-world object. So, the team and I at NewsAmp @ NewsCorp used deep network and technical integration to bring this USP to life in a highly-engaging, highly-relevant way.
Content Directed Messaging
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Dynamic Creative at Scale
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Content Directed Messaging — Dynamic Creative at Scale —
Coloured by the News
We launched Any Colour Ads with a suite of high-impact digital display creative who colour perfectly matched the news stories it was served with.
Can a product demonstration get any quicker, clearer, or more relevant than that?
Coloured by Platform
Social creative was coloured by the brand of the platform they were on. As before, this was a quick, clear, and relevant demonstration of Coloursmith’s USP.
Coloured by the News, Some More.
Finally, we hit our reach goals with some standard digital display creative that the followed the same winning formula as its high-impact sibling.
The artwork shown above remains the exclusive property of the agency or brand it was created for. Modifications may have been made to align with this portfolio’s presentation style and templates.