Any Colour Ads
A campaign that proved its product’s USP by changing its colour to match its placement.
The Thinking: Taubmans’ new technology, Coloursmith, could create custom paint shades that matched the colour of any real-world object. So, the team and I at NewsAmp @ NewsCorp used deep network and technical integration to bring this USP to life in a highly-engaging, highly-relevant way.
Content Directed Messaging
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Dynamic Creative at Scale
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Content Directed Messaging — Dynamic Creative at Scale —
We launched Any Colour Ads with a suite of high-impact digital display creative whose colour perfectly matched the news stories it was served with.
Can a product demonstration get any quicker, clearer, or more relevant?
Social creative was coloured by the brand of the platform they were on. As before, this was a quick, clear, and relevant demonstration of Coloursmith’s USP.
Finally, we hit our reach goals with some standard digital display creative that the followed the same winning formula as its high-impact sibling.
