Find Your Feeling
A lot of purchasing decisions are based on emotion. So the team and I at Clemenger BBDO leant into that — real hard — to create a brand and retail campaign that inspired Australians to shop by feeling.
Hundreds of Executions
—
Thousands of Products
—
Hundreds of Executions — Thousands of Products —
Unbelievable Creative Stretch
Find Your Feeling was developed with unbelievable creative stretch, enabling it to work across every part of Myer’s sprawling business. So no matter what customers were shopping for, we inspired them to shop by feeling.
New season fashion might feel bold or smart, hydrating skincare might feel vibrant, and lush bedding might feel peaceful.
Every Channel Integrated
Find Your Feeling came to life across every paid, earned, and owned channel — from big, beautiful OOH placements (above), to those that don’t usually get much love, like online stores (below).
Feeling Social
Find Your Feeling’s creative stretch made it easy to create thumb-stopping paid social content. Content that adhered to each platform’s engagement-boosting best-practices, while still feeling like part of the campaign.
Taking Feelings Home
Our catalogues encouraged purchase by celebrating the feelings that each product would incite in its owner.
Feeling Organically Social
Here we relaxed our guidelines, so we could turn our campaign’s typographic elements into the highly-engaging highlighted-text that was popular on the social platforms at the time.
Wearing a Feeling
Like before, our catalogues encouraged purchase by celebrating the feelings that each product would incite in its owner.
A Little More Feeling
We used EDMs to tell deeper stories, helping customers truly understand the feeling and benefit they’d get with their purchases.
The Often Forgotten Digital Display
The conceptual depth of this campaign meant that it translated easily to digital display, delivering a consistent and cohesive brand message no matter where our audience was.
A Concept That Converts
It’s not often that a concept can stretch all the way to clearance comm — but this one did. Clever, eh?
The artwork shown above remains the exclusive property of the agency or brand it was created for. Modifications may have been made to align with this portfolio’s presentation style and templates.