Beautiful Bathrooms for Life

A brand platform that completely reimagined Reece Bathrooms, positioning it as provider of beautiful, long-lasting, life-accommodating bathrooms.

The Thinking: People assumed that Reece, Australia’s bathroom-industry patriarch, was home to daggy and dated products. But in fact, Reece’s products aren’t daggy and dated, they’re beautiful. And being an industry patriarch gives Reece an unrivalled understanding of bathrooms, and how Australians live in them. So, the team and I at Trout developed a refreshing new brand platform to communicate that.