Beautiful Bathrooms for Life

A brand platform that transformed Reece Bathrooms and its consumer perception.

The Thinking: Reece, Australia’s bathroom-industry patriarch, had a perception problem — consumers assumed its products were daggy and dated. But, they weren’t. And the experience that comes with being an industry patriarch gave Reece an unrivalled understanding of bathrooms, and how Australians live in them. So we developed a transformative brand platform that closed the perception gap and unlocked new audiences by positioning Reece Bathrooms as the provider of beautiful, long-lasting, life-accommodating bathrooms.

My Role: Concept Development, Copywriting & Messaging