Really Fast

Launching the world’s fastest polymer-based piping solution with an engaging visual analogy that its audience — plumbers — would relate to.

The Thinking: Rehau is an international leader in polymer-based piping solutions and they were launching a new product — Edge — that would be the fastest of its kind. So, the team and I at Trout Creative Thinking bought Edge’s proposition to life with an engaging visual analogy that delivered an engagement result 146% over target.