Really Fast

Translating a technical feature into an audience-inspired visual analogy that delivered engagement 246% above target.

The Thinking: Rehau is an international leader in polymer-based plumbing solutions, and they were launching a new product — Edge — that would be the fastest of its kind. So how do you translate that product feature into something a plumber would actually stop and pay attention to? By creating an arresting visual analogy drawn directly from the plumber’s own world — immediate, relevant, and impossible to ignore.

My Role: Concept Development, Content Strategy, Copywriting & Messaging