Any Colour Ads
Taubman’s new technology, Coloursmith, could create custom paint shades by matching the colour of any real-world sample.
So the team and I at NewsAmp @ NewsCorp bought this USP to life by proving it, using deep network integration to develop a campaign whose creative changed colour depending on its placement.
Why’s it in my folio?
It’s a classic product demonstration, but one that uses innovative digital technology to explicitly demonstrate the product’s proposition.
Coloured by the News
High-impact digital display creative was coloured by the news stories it was served with. Several versions of the creative were produced, based on the most popular events and news topics of the time.
Coloured By, Well, Anything.
Although Any Colour Ads were a response to a digital brief, we knew the idea had a lot more stretch, as demonstrated here.
Coloured by Platform
Placements could be coloured by the brand of the platform they were on.
Coloured by the News, Some More.
Standard digital display creative followed the same formula as its high-impact sibling — just with slightly lower impact and much lower cost.
The artwork shown above remains the exclusive property of the agency or brand it was created for. Modifications may have been made to align with this portfolio’s presentation style and templates.