Get Your To-Do Done
A versatile campaign platform that unified all of Reece Irrigation & Pools’ consumer communications.
The Thinking: Reece Irrigation & Pools were running four separate campaigns each year — each focusing on a different customer, service, or product — alongside a mix of ad hoc and always-on comms. This resulted in fragmented activity that didn’t live long enough to make an impact. So the team and I at Trout Creative Thinking developed a versatile platform that brought everything together.
Full-funnel Integration
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A Complex Ecosystem United
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Full-funnel Integration — A Complex Ecosystem United —
The campaign platform was built around Reece Irrigation & Pools’ benefit: its ability to help customers get their to-do done. A simple message, sure, but one that provided vast executional flexibility across a sprawling communication ecosystem.
At its simplest, Get Your To-do Do Done allowed us to communicate the benefit of Reece Irrigation & Pools with just four words and one picture.
Reece Irrigation & Pools has a really broad range of customers and products, which means it helps get a really broad range of to-dos done. So we designed our platform to communicate them all.
The stretch of our platform gave us the ability to develop social content that felt completely connected to the wider campaign, while still delivering the quick cut-through that these platforms demand.
GYTDD’s language had legs like a centipede. It could develop to say anything and everything we wanted, in a way that elegantly and effortlessly laddered up to the platform.
We created a bunch of GYTDD merchandise, but the to-do list slash notepad concept was my favourite. It took the intangible concept, message, and device of our campaign platform, and made it tangible.
We shot a massive image library for each of Reece Irrigation & Pool’s audiences. This was essential to the ongoing success of the GYTDD platform, providing us with insightful, customer-first visuals to use whenever we might need them.
Rounding it out, we carried our platform into Reece Irrigation & Pools branches with signage, POS material (not shown here but similar to some of the creative above), and other fun little bits and pieces. We delivered a consistent and cohesive brand message no matter where our audience was.
